6.    Get a cool company name. If your company name contains words like “Solutions,” “Associates” and “Communications,” you send the following messages to the world: (1) You’re lazy, (2) you’re amateur, (3) You’re unoriginal and (4) You’re uncreative. You don’t want a generic company name. Generic names = generic products. And generic products = generic value. And generic value = generic service. And generic service = generic b…

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